The Garrity Group has wrapped up yet another successful Balloon Fiesta. The 46th Albuquerque International Balloon Fiesta, which took place October 7-15, was a fun-filled eight-day event. The event featured hundreds of hot air balloons in one single location. As the massive balloons, of various shapes and sizes, took flight in an extraordinary wave of color, thousands of spectators from around the world were left in awe.
The Garrity Group team members worked during the event, in a year-round approach utilizing an integrated communications plan, with a focus on both traditional and digital media. This plan, employed media relations and online and social media tactics, and was put into action with a goal of increased Balloon Fiesta attendance from visitors around the world. Additionally, these two strategies focused on heightened reach and building customer relations. Below are some of the communication successes from the 2017 Balloon Fiesta.
- Total number of registered media: 978
- Total number of media organizations: 216
- Countries Represented: United States, Ukraine, Madrid, Netherlands, France, Germany, POCCNR, United Kingdom, Japan, India
- Total Impressions: 1,711,504,309
- Broadcast impressions: 154,725,284
- Online and Print impressions: 1,547,522,488
- Social media impressions: 9,256,537
High Profile media coverage included: NBC Nightly News, The Weather Channel, CBS Sunday Morning, Daily Mail Online, Global News, The Associated Press, Travel Channel, Yahoo! Finance, Wall Street Journal, Markets Insider, BuzzFeed, Business Insider, The Huffington Post, Fox News, Bloomberg, CNBC, People.com, NASA, ABC News, Good Morning America, Today Show, USA Today, The Original Harlem Globetrotters, Fodor’s Travel, and Google Earth Broadcast
To see media coverage highlights, click here.