The New Mexico Chapter of the Public Relations Society of America recently hosted their annual Cumbre Awards to celebrate the best campaigns and tactics in public relations for 2016 and acknowledge the achievements of communications professionals in New Mexico. The Garrity Group was recognized for its performance on behalf of the Albuquerque International Balloon Fiesta and the unparalleled insight of the 2016 Garrity Perception Survey.
The firm’s work for the Balloon Fiesta was recognized for increased involvement from international reporters. One judge remarked “Overall, excellent work and congratulations on a successful campaign with high-quality coverage and engagement” The work was honored with a Cumbre in the category of integrated communications campaign.
For tactics in research and evaluation, The Garrity Group’s 2016 Garrity Perception Survey was honored with a Cumbre award. A judge remarked “a well done and comprehensive survey that will yield a variety of insights about life in New Mexico.
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