1.7 Billion Impressions Generated For the 2017 Balloon Fiesta

The Garrity Group has wrapped up yet another successful Balloon Fiesta. The 46th Albuquerque International Balloon Fiesta, which took place October 7-15, was a fun-filled eight-day event. The event featured hundreds of hot air balloons in one single location. As the massive balloons, of various shapes and sizes, took flight in an extraordinary wave of color, thousands of spectators from around the world were left in awe.

Balloon Fiesta and the Garrity Perception Survey Win at Cumbres!

2017 Oil & Gas Industry GPS Results

The Oil and Gas Industry has mixed favorability among New Mexico residents.  According to the 2017 Garrity Perception Survey, 41 percent of all residents have a favorable impression of the oil and gas industry.

Demographically, the industry enjoys its greatest support among residents 35-49 years of age, those with annual incomes between $40,000 and $60,000 and residents who have registered with the Republican Party.

2017 Garrity Perception Survey Showcases Consumer Insights

Albuquerque, NM - The 2017 Garrity Perception Survey (GPS) results revealed that New Mexico residents are comfortable purchasing items online, averaging five purchases each month with an average ticket sale between $20 and $100. The seventh annual survey conducted by Research & Polling and commissioned by The Garrity Group Public Relations, also shows residents are more familiar with social media as a news source but less trusting of that media.

 

How Corporate Outreach Teams Can Utilize Brand Influencers

Amazon just quietly released an Amazon Influencer program.  This program is by invitation only but if you are accepted you can earn fees for driving your audience, through a personalized URL, to Amazon’s website and getting them to purchase what you are promoting. 

 

You missed an opportunity, fumbled a response and nearly cratered the third largest air carrier. Can you still salvage the company?

By Tom Garrity, President, The Garrity Group 

We are all too familiar with the very high profile set of circumstances featuring United Airlines earlier this week.

5 Benefits of Facebook's Newest Feature for PR Pros

Facebook launched a new addition to their app called “Stories”.  Sound familiar? This was a feature introduced by Snapchat and then adopted by Instagram (owned by Facebook). Here are five ways Facebook Stories can benefit your company:

 

1) More reach than with Instagram or Snapchat

When Opportunity Strikes

 

3 Items for PR-Firm Owners to Consider in 2017

One of the best tools available to PR practitioners is the famous “rule of three.” We’ve seen it lived out in Abraham Lincoln’s Gettysburg Address, and even in Jerry Seinfeld’s “Three Rules of Life” (actually four).

Albuquerque’s Tom Garrity elected as 2017 chairman of the PRSA Counselors Academy

NEW YORK (January 24, 2017) – The members of the Public Relations Society of America (PRSA) Counselors Academy have named Tom Garrity as the 2017 Chairman.

 

Garrity is the founder and president of The Garrity Group Public Relations in Albuquerque, New Mexico. Established in 1997, the group works to help small businesses to be heard and large corporations to be understood. 

 

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