Understanding the Small Business Sweet Spot

Note: The following is an excerpt from the 2020 Garrity Perception Survey. Information on how to download your copy is at the end of this post.

It should come as no surprise that small business is the most favored industry/institution in New Mexico. Small business has been atop the Garrity Perception Survey since its inception in 2011.

Farm and Ranching Industry Loved as much as New Mexico Green Chile

The Farm and Ranching industry is one of the most favored industries and institutions in New Mexico.  According to the 2020 Garrity Perception Survey (GPS), 77% of New Mexico residents favor the industry with 46% of that group giving it a “very favorable” rating on a five-point scale. Among the 17 industries surveyed, the Farm and Ranching Industry is the second most favorable slightly behind Small Business. The scientific survey among New Mexico residents was conducted in late January 2020.

State Universities Fare Well Among Favorability of New Mexico Residents

New Mexico residents have a favorable opinion of state universities according to the 2020 Garrity Perception Survey (GPS). Among the 17 industries surveyed, the state universities are the eighth most favorable institution in the state. Based on the survey, 61 percent of New Mexico residents are favorable of state universities. The scientific survey among New Mexico residents was conducted in late January 2020.

2020 GPS Teachers Public Schools

According to the 2020 Garrity Perception Survey, New Mexico residents have unique perspectives of education. 

National Laboratories Receive 67 Percent Favorability Rating Among New Mexico Residents

New Mexico’s national laboratories, Los Alamos National Laboratory and Sandia National Laboratories have a high level of favorability among the state’s residents. 

Favorability of Financial Institutions Vary Based on Local versus National Banks

Wind and Solar Industry Favorability is 64 Percent Among New Mexico Residents

New Mexico residents have a favorable opinion of the wind and solar industry according to the 2020 Garrity Perception Survey (GPS). Among the 17 industries surveyed, the renewable energy industry is the seventh most favorable industry in the state. The scientific survey among New Mexico residents was conducted in late January 2020.

Film and Motion Picture Industry Favorability is 70% Among New Mexico Residents

New Mexico residents have a very favorable opinion of the Film and Motion Picture Industry according to the 2020 Garrity Perception Survey (GPS). Among the 17 industries surveyed, the film and motion picture industry is the third most favorable in the state, tied with New Mexico community colleges. The scientific survey among New Mexico residents was conducted in late January 2020.

How New Mexico Residents Access News and Information #GPS2020

In 2020, traditional media sources (television, newspaper, radio) are still the preferred media when getting news and information. New Mexico residents are most likely to say television is their primary news source, followed by newspaper and radio news.

#GPS2020 Closer Look: Newspapers

In 2011 that newspaper ranked as the second most accessed information source in New Mexico. Fast forward to 2020, it dropped to fourth out of six sources, behind internet news sites and radio.

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